A long term vision
As a company you may be offering webcasts to your conference or event participants as an extra incentive. You may even charge a lower fee for participants who do not come to the live event, but who subscribe to the webcasts. For your internal communication, you may want to use webcasting to speak to your employees instead of e-mails or even letters. For your employees it’s a dreamed communication channel. They would feel addressed more personally and they can log on to the platform anytime, anywhere! When you make extensive use of webcasting, having your own web platform is a good solution to keep all of your content in one central place.
You can use the platform for all kinds of communications, be it internal or external conference sessions. Via different access levels, we can make certain content available to certain target audiences. Your employees could be granted full access, while your conference access could be different for each conference. You could even start working with premium memberships for full access to all external content!
A web platform could very well grow into an online branch of your business, with its own commercial perks and advantages for your customers. What was initially offered as an extra service, will make you money in the long term!