Corporate Communication
In corporate communications, we see three different branches: management communication, B2B communication and general internal communication. In large corporations this communication can become a challenge, even more when there are multiple locations, be it national or international!
Still, communication is extremely important. You’ll want your employees to know the company strategy, how the company is doing, the course it’s taking. You’ll want the board to tune in with each other regularly, even if they’re spread over various locations. The departments need to work together, accross offices and borders. Webcasting or live streaming can be the right solution for efficient and effective corporate communication. A few examples:
- Broadcasting through live streaming of the annual board director speech, so all employees can tune in and listen
- Webcasting of strategic meetings, so participants can consult the meetings afterwards
- Get important messages (eg. crisis communication) on video, instead of e-mails. The message will be more personal and powerful.
Healthcare
Experts and professionals, such as doctors, researchers and lab workers in the healthcare sector have the continuous task of being up to date in their field of expertise. Life-long learning is imperative. Therefore many hospitals, research facilities or large medical corporations organise conferences, events and large congresses about a certain theme, to share knowledge, share best practices and learn from each other.
Though participants of such events take notes and perhaps receive the presentations afterwards, many of the shared information gets lost. And in the healthcare sector, information is priceless. Having the conference digitally recorded and broadcast on a webcast platform, would solve this issue. Participants can consult the webcasts at any given moment. By offering live streaming, many more health care workers from all over the world could be reached!
- Conferences about rare diseases of which not many information is at hand - sharing and making available of the research around the subject is crucial!
- Recurring meetings between doctors & pharmaceutic companies
- Healthcare policy meetings or conferences
Education
If you are a university, college, business school, adult education centre or other education facility, you know that guiding and educating students is a very important and honorable task. Give your students an extra learning tool and flexibility by providing e-learning.
E-learning can come in many forms. It depents on the education facility what’s most suitable. It not only provides your students with an extra service, it may also be a cleaver tool for marketing. By making a few of the webcasts available to the public, you’re showing off great lectures and the knowledge your institution shares. ItunesU by Apple is a great channel to be doing this. Otherwise, many e-learning solutions may require a webplatform by Aventix Media Services:
- Systematically webcasting all of the classes - research showed that students actually get better results when they are supported with e-learning material.
- E-learning as substitute for actual contact hours. The students work from home and are guided by a webcast session.
- Webcasting as marketing instrument - making webcasts available on school website or in iTunes to show off the school’s expertise
Events & Meetings
Each company or organisation in any given sector may host a number of annual meetings or events. These may be internal or external events. And as each company has its specific stakeholders, web casting or live streaming may be a good solution for reaching all of them.
If you don’t want the information shared in your events & meetings to go lost, if you want to reach a large stakeholder base and if you want to provide an innovative extra incentive to them, it is worth considering taking your events & meetings online.